Implicit measures
What implicit measures are, why they cause maintenance pain, and how Measure Killer surfaces them.
TL;DR
When you drag a numeric column directly onto a visual, Power BI creates an implicit measure — a hidden aggregation that lives inside the visual rather than in the model. Implicit measures cannot be reused, ignore your formatting, and are not supported in Direct Lake.
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We wrote a full walk-through with detection methods and screenshots: How to identify reports with implicit measures in Power BI →